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In the morning lesson, there was exciting news about the development of the world Kli and the next steps of Bnei Baruch. It is very exciting to be part of the school right now. My impression from the lesson was that we are looking for ways to reach the next level of building community? In the 90s, Rav built community aimed at the study of wisdom, but now we are returning to focusing more on building community itself? There was a workshop where the organization asked for suggestions. So I wanted to contribute an idea if that’s OK.
One idea I had during this workshop was to use an analogous franchise model. A franchise model uses a playbook where the parent organization provides a business model to the franchisee for success. The franchisee runs the playbook and is responsible for that node within the greater organization. What if BB used a franchise model to grow the organization? Not to make money, but to expand the organization.
A franchise model emphasizes marketing, with a large initial marketing push to gain business. If Bnei Baruch had franchisees worldwide, those sub-franchises would handle local marketing. For example, I live in Michigan. A local Bnei Baruch franchise here would be responsible for local marketing to raise awareness of the organization’s goals, better understanding local market conditions. From my own experience, I would be more likely to get involved with a local spiritual organization than a global one I knew little about. This model could also enable groups to divide by regions, according to the franchise model.
Another key element of this franchise idea is developing a comprehensive playbook, detailing how to market to the local community, build local relationships, and divide labor to help Bnei Baruch grow. The franchise model is a proven method for exponential business growth. Regions could be divided to avoid overlap and ensure clear interactions between local nodes. The franchise model provides a reliable mechanism for scaling a single business.
The current state of technology supports this idea well. Imagine an AI-powered learning management system covering leadership, community, and theoretical training, all scalable and sophisticated. I’ve always dreamed of an electronic “My10” app. Instead of using Zoom or other platforms, this app would facilitate meetings with workshop suggestions and other features, available on iPhone or Android. It could also push workshop questions or articles globally. Although the current websites are fantastic, an app would streamline things towards 2024 standards. The app could cover all aspects of the world Kli, allowing instant global dissemination of workshops or exercises.
Returning to the franchise model, it was mentioned in the morning lesson that we need to engage younger people with the wisdom. A franchise model could use market research to develop a formula for reaching young people, possibly through targeted TikTok or Instagram messages. The content formula, rather than specific content, would be key for the BB Franchise Playbook. There are already many talented, professional participants in the school who are fully invested in its wisdom. They could help develop a market research-based franchise formula for one community, which could then be scaled up globally.
Anyway, I was watching the morning lesson and listening to the conversation and thought this could be a way to quickly scale with a proven model. Thanks!
Awesome, the answers are very helpful. Thank you.
I interpret that to mean that the rest of creation “receives in order to bestow contentment” to the Creator. It receives the light in a pure, unmolested way and is in perfect balance with the forces of nature. The reason I ask is that I sometimes like to contemplate Creation. For example, when I look at a tree or an animal, I think to myself that this object, this thing, is simply bringing contentment to the Creator. Is this a correct understanding?
The contrasting understanding is that only humans are on the pathway of receiving in order to bestow, while nature just receives.
This has encouraged me to start the Blueprint of Creation, I’ve heard of it many times and just haven’t started it.
I’m trying to recall these authentic teachings accurately. Is the rest of creation—like animals, trees, and rocks—already in a perfected state, with only humans needing to follow the three-line model journey from and back to the Creator?
And, if the rest of creation is fully corrected, does this mean it is in a state of “receiving in order to bestow,” or is it in some other state? Or is it not related to that model at all and simply receives?
Also, I’d love to see an animation of the Pticha, showing how the light develops the desire and moves through the partzufim. If such an animation already exists, could you point me to it?
I’ve heard that the Creator hears all our prayers, even those that don’t come from the depths of our hearts. But what does it mean that He “hears” those prayers?
We have this selfish trait of egoism from which those prayers arise, and according to these teachings, we never fully rise above that quality. While it’s “possible”, it feels like a paradoxical distant goal. What should we do or feel in the meantime? Do we keep approaching the Creator with our brokenness, even when it seems pointless?
Often, it feels like He doesn’t hear those prayers. When we say that He hears every prayer and answers it instantly, even though we can’t perceive it, it feels like motivated reasoning. I understand we shouldn’t try to justify the Creator, but it still feels very far off.
The Creator seems so absolutely concealed in this world. It feels like this path is a fool’s errand—trying to reveal something that won’t be revealed. It’s one thing to say “there is none else besides Him” and “He is the good that does good,” but it’s another thing to know that, and yet another to feel it.
My question is, how do we regard our prayers to the Creator in our lowly state, far from Lo Lishma and even farther from Lishma?
Are there any excerpts or articles that can uplift those of us who feel like we are in “exile”?
Shamati #1 mentions, “rather, he should regret the exile of the Shechina (Divinity), meaning that he is causing the sorrow of Divinity.” I am sorry for causing the sorrow of Divinity and for not being able to feel the greatness of the Creator, but the Creator put me in this state, and I am demanding answers from the attained sages. I need one of them to reach down and give a hand.
Is Rav encouraging us to start practicing tefillin? This is new to me. What is the spiritual root or Kabbalistic perspective of tefillin?
