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It’s difficult for us to agree with the results of the research on pro-social spending because we want it all for ourselves, we do not think of others first. Our natural tendency is to think of our own gratification first. We have also not seen many examples of pro-social spending in our society and the benefit it brings to us.
There must be many different reasons, I will just touch on a selected few:
I have experienced companies using this research to justify lowering performance bonuses and cutting back on benefits. It is all in order to increase retained earnings, providing additional funding for share buybacks and dividend payouts. The focus is not on building a happier workforce but to lower corporate expenses to increase profit. Aka More Disease
I find each year employees have to perform better, deliver more results in an increasingly stressful environment while living standards are declining. The growth in the after-tax disposable income has not been increasing at the same rate as the cost of living. This results in stress, anxiety and mental health challenges in general.
So, the research may have merit, however it is difficult to accept it when year after year it is increasingly more and more difficult to pay the living expenses.
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